Web Analytics Lead

Us: Toolhouse is a digital marketing agency, focusing on solving complex problems in innovative ways for big clients. We pride ourselves on our technical expertise, and use it to unlock data and knowledge for our clients that becomes the foundation of our creative strategy and execution. We are a tight-knit team of passionate strategists, designers, developers, writers and out-of-the-box thinkers with a common goal: create uncommon solutions and have fun doing it. Our clients are leaders in the healthcare industry, with high expectations that we take pride in exceeding.

You: You have an innate passion for all things digital, savvy marketing, beautiful visual aesthetics, and brilliantly thought-out function. You love to get in the weeds of the data, slicing and dicing and slicing again. You take it as a personal challenge to understand what our users are doing and why, and see opportunities where others see a spreadsheet. You look for ways to know even more, and champion the charge to tag, track, analyze, visualize and optimize the user experience with ever more clarity.

The Job: You’ll proactively research and analyze data across a variety of platforms and channels, including web, email and paid digital media, to inform clients about the effectiveness of their digital initiatives and make recommendations to optimize. You’ll work closely with our internal teams, including marketing strategy, development, designers and writers, to recommend new analytics strategies and collaborate to influence more effective creative decisions. You’ll be counted on to bridge creative, technical and strategic efforts to ensure we’re all working with our best understanding of the end user behavior in mind. Any day of the week you may be working on developing strategies, analyzing reports, or recommending new test points or solutions across a variety of digital channels, all while conscientiously aligning your work with project and business goals.

The Location: You get to live in Bellingham, Washington. We remodeled an old cannery on Bellingham Bay and kept the kitsch while adding some kick. Nestled between the rugged Cascade mountains to the east and the San Juan islands to the west, we sit at the doorstep of endless outdoor fun. Do you like to snowboard? Sail? Shop? Bike? Run? Hike? Fish? Listen to live music? So do we. And that’s just on Wednesday. Bellingham is only 45 minutes from Vancouver, BC and 90 minutes from Seattle. We work hard, we play hard, and we have a great view.

We offer full benefits including medical, dental, vision, and 401K contribution matching.

Responsibilities

Required Skills and Experience

Desired Skills or Experience