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Writing for Scanners and Skimmers—Without Losing the Deep-divers

We all know that people have short attention spans. Most visitors spend under 15 seconds on a web page. Meanwhile, “TL;DR” (too long; didn’t read) has made its way into the lexicon. Attracting and keeping an audience is more challenging every day. Read more...

If you’d like to increase audience engagement with your content, a good place to start is by recognizing how people read on the web and then presenting your information accordingly. Read more...

Best Practices for Creating Paid Search Campaigns

Taking the mystery out of paid search will empower you to make better marketing decisions. Plus, you’ll be equipped to partner with your agencies in creating more effective campaigns. Read more...

Here are some best practices to keep in mind when working with this very powerful advertising channel. Read more...

Behind the scenes with toolhouse client services: strategic partnership

Brand marketers face continual challenges: budget and time constraints, multiple stakeholders, and a relentlessly changing marketplace. When they look for agency support, they are looking for more than just a vendor. They are looking for creative and strategic partners who can help them reach business goals through digital marketing expertise. Enter toolhouse client services and our cadre of account directors, who build long-lasting client relationships based on advocacy, leadership and strategy. Read more...

Healthcare’s Mobile App Conundrum

The glow of modern smartphone screens continues to shine bright with mobile apps eating up more and more of our audience’s media time. Where eyeballs go, marketers tend to follow; with mobile apps in healthcare, however, the right path forward is often not so clearly defined. Here are some important things to consider if you’re pondering what your mobile app approach should be. Read more...

Marketing Automation: A 6-Step Guide To Making It Work for You, Your Team & Brand

The era of one-size-fits-all is swiftly coming to an end in health and medicine. Personalized treatment strategies are becoming more common, and even drugs are becoming individualized. Armed with genetic data, physicians can develop tailored treatments strategies, and they can even prescribe customized 3D-printed prescription medications, optimized to meet the needs of individual patients. Read more...

5 tips for using web surveys to start a conversation with users.

As user experience experts, it’s natural that we at Toolhouse are big proponents of testing the experiences that we craft. Whenever possible, we try to maximize our clients’ budgets and schedules to include multiple rounds of usability tests. On occasion, however, our desire for validated user feedback doesn't align with the budget. When recruiting users for interviews isn’t an option, we rely on that tried-and true-conversation starter: the survey. Read more...

Can Smart Digital Analytics Help Pharma Go Beyond the Pill?

Physicians are calling it a game-changer. For the first time in over a decade, patients will have access to a new heart failure medication that’s been proven to greatly reduce the risk of hospitalization and death. But, there’s a catch. Novartis, the manufacturer of the new pill Entresto, is charging approximately $12.50 per day ($4,500 per year) for its breakthrough medication. Read more...

Behind the scenes with Toolhouse development: siloed no more

At Toolhouse, our developers play an integral role in the conceptualization and creation of rich, interactive, digital experiences. Working hand-in-hand with strategy and design, these ninjas of binary code bring meaningful ideas to digital life. Here’s a look at how this technologically adept department fits into our agency process. Read more...

Behind the scenes with Toolhouse creative: the key to great work

The Toolhouse creative team of designers, writers, producers and illustrators follow a key tenet in their work, providing the foundation for award-winning initiatives. What’s their secret when it comes to creating exceptional digital experiences? Find out in this behind-the-scenes peek.

A Content Resurgence

I chuckle every time I hear someone utter the phrase, “Content is King,” (capital “C” and capital “K” both mandatory). Read more...

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