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YouTube Doesn’t Care About Your SEO: The Bad, the Good and the Beautiful (Part 3 of 3)
June 06, 2011 / by Bonnie Southcott - Senior Producer
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A three-part look at video strategy, search engine optimization and blended search, Part 3: The Beautiful. SEO… it’s a beautiful thing. It’s what happens when you create content that is discoverable by the search engines. It’s not only beautiful; it can directly impact your bottom line. Having your company or brand listed on the first page of a search engine results page (SERP) is huge, particularly given the findings by iCrossing that 95 percent of the search traffic to company or brand websites comes from page one of the SERP. Read more...

YouTube Doesn’t Care About Your SEO: The Bad, the Good and the Beautiful (Part 2 of 3)
April 27, 2011 / by Bonnie Southcott - Senior Producer
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Part 2: The Good. If posting your brand video to YouTube and then embedding it on your own website is your company’s M.O., you’ll be glad to know that’s a strategy that has now become more SEO friendly. In order to take full advantage of those SEO opportunities, however, you’ll need to take a couple of additional steps that you may have previously overlooked. Read more...

Your Mobile Site Wake Up Call
April 20, 2011 / by Meg Brown - Director, Business Development
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You need a mobile site. That’s right; you heard me. I didn’t say that you should consider a mobile site; I said that you need a mobile site. If you are still thinking about developing your mobile strategy, it’s time to stop thinking and start doing. If you need some hard numbers to help convince you, here are some recent statistics published by Comscore and Morgan Stanley Read more...

I Hate Miracle Whip.
April 14, 2011 / by Greg deVeer - Senior Designer
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And the folks at Kraft know it. In fact they’re openly exploiting it. I’m referring to the recent Miracle Whip campaign. If you haven’t seen it, do so. Read more...

Six Tips for Mobile Marketing Success
March 21, 2011 / by Meg Brown - Director, Business Development
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This year, we have seen companies of all sizes and across all industries jump into mobile media. They experimented with emerging mobile-based technologies like QR codes, mobile coupons, location-based check-ins and even augmented reality. Sometimes they were met with success, but more often than not the mobile strategies do not live up to their potential due to technical errors, design flaws or poorly executed strategies. Read more...

Digital Marketing Is 3-Dimensional
March 17, 2011 / by Mike Wiebe - VP, Client Strategy
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The marketing landscape has changed quite dramatically in the past 10 years. Marketers have always been the gatekeepers of things like brand, segmentation, research, messaging, promotion and sales tools. But today they have to shoulder a whole new set of burdens. Things like crafting compelling interactive experiences, creating intuitive interfaces for different types of screens and devices, making them measurable, shareable, findable, accessible and, dare I say...integrated. Read more...

YouTube Doesn’t Care About Your SEO: The Bad, the Good and the Beautiful (Part 1 of 3)
March 13, 2011 / by Bonnie Southcott - Senior Producer
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A three-part look at video strategy, search engine optimization and blended search, Part 1: The Bad. Until recently, that branded video you posted to YouTube didn’t do much for your site’s SEO. Brand awareness? Sure. Website traffic to your brand.com? Not so much. Read more...

What Do Unicorns and “the Fold” Have in Common?

March 10, 2011 / by Mike Wiebe - VP, Client Strategy
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When it comes to the web, it seems like the only thing certain is change. The technologies are constantly evolving, new usability research comes to light and the way in which consumers expect to interact online is ever transforming. Despite all this, one debate has raged on for almost 15 years. How important is “the fold” when it comes to designing web pages? Read more...

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