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Are the Keys to Better Business Decisions Hiding in Your Analytics?

On the surface, 100 conversions beats 30. But weighing the metrics according to their relative business value might help you see things in a new light Read more...

Data analytics was once the realm of statisticians and scientists, and barely understood by us mere mortals. But then Google made web analytics more approachable, and marketers started using analytics reports (ARs) to answer questions about traffic, user behavior, and conversions, and to develop strategies to improve them all. Read more...

Behind the scenes with toolhouse client services: strategic partnership

Brand marketers face continual challenges: budget and time constraints, multiple stakeholders, and a relentlessly changing marketplace. When they look for agency support, they are looking for more than just a vendor. They are looking for creative and strategic partners who can help them reach business goals through digital marketing expertise. Enter toolhouse client services and our cadre of account directors, who build long-lasting client relationships based on advocacy, leadership and strategy. Read more...

Healthcare’s Mobile App Conundrum

The glow of modern smartphone screens continues to shine bright with mobile apps eating up more and more of our audience’s media time. Where eyeballs go, marketers tend to follow; with mobile apps in healthcare, however, the right path forward is often not so clearly defined. Here are some important things to consider if you’re pondering what your mobile app approach should be. Read more...

Marketing Automation: A 6-Step Guide To Making It Work for You, Your Team & Brand

The era of one-size-fits-all is swiftly coming to an end in health and medicine. Personalized treatment strategies are becoming more common, and even drugs are becoming individualized. Armed with genetic data, physicians can develop tailored treatments strategies, and they can even prescribe customized 3D-printed prescription medications, optimized to meet the needs of individual patients. Read more...

5 tips for using web surveys to start a conversation with users.

As user experience experts, it’s natural that we at Toolhouse are big proponents of testing the experiences that we craft. Whenever possible, we try to maximize our clients’ budgets and schedules to include multiple rounds of usability tests. On occasion, however, our desire for validated user feedback doesn't align with the budget. When recruiting users for interviews isn’t an option, we rely on that tried-and true-conversation starter: the survey. Read more...

Can Smart Digital Analytics Help Pharma Go Beyond the Pill?

Physicians are calling it a game-changer. For the first time in over a decade, patients will have access to a new heart failure medication that’s been proven to greatly reduce the risk of hospitalization and death. But, there’s a catch. Novartis, the manufacturer of the new pill Entresto, is charging approximately $12.50 per day ($4,500 per year) for its breakthrough medication. Read more...

Behind the scenes with Toolhouse development: siloed no more

At Toolhouse, our developers play an integral role in the conceptualization and creation of rich, interactive, digital experiences. Working hand-in-hand with strategy and design, these ninjas of binary code bring meaningful ideas to digital life. Here’s a look at how this technologically adept department fits into our agency process. Read more...

Behind the scenes with Toolhouse creative: the key to great work

The Toolhouse creative team of designers, writers, producers and illustrators follow a key tenet in their work, providing the foundation for award-winning initiatives. What’s their secret when it comes to creating exceptional digital experiences? Find out in this behind-the-scenes peek.

A Content Resurgence

I chuckle every time I hear someone utter the phrase, “Content is King,” (capital “C” and capital “K” both mandatory). Read more...

Five Tips to Find Your Empathy in Health Care Marketing

"Care" is the Operative Word.

We all know that marketing is about sales, but as a marketing professional, I feel good about that because I'm lucky enough to work on brands that can actually make people's lives better. That makes me want to create the best content I can and connect with my audience. Read more...

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