home

Writing for Scanners and Skimmers—Without Losing the Deep-divers

We all know that people have short attention spans. Most visitors spend under 15 seconds on a web page. Meanwhile, “TL;DR” (too long; didn’t read) has made its way into the lexicon. Attracting and keeping an audience is more challenging every day. Read more...

If you’d like to increase audience engagement with your content, a good place to start is by recognizing how people read on the web and then presenting your information accordingly. Read more...

Best Practices for Creating Paid Search Campaigns

Taking the mystery out of paid search will empower you to make better marketing decisions. Plus, you’ll be equipped to partner with your agencies in creating more effective campaigns. Read more...

Here are some best practices to keep in mind when working with this very powerful advertising channel. Read more...

Behind the scenes with toolhouse client services: strategic partnership

Brand marketers face continual challenges: budget and time constraints, multiple stakeholders, and a relentlessly changing marketplace. When they look for agency support, they are looking for more than just a vendor. They are looking for creative and strategic partners who can help them reach business goals through digital marketing expertise. Enter toolhouse client services and our cadre of account directors, who build long-lasting client relationships based on advocacy, leadership and strategy. Read more...

Marketing Automation: A 6-Step Guide To Making It Work for You, Your Team & Brand

The era of one-size-fits-all is swiftly coming to an end in health and medicine. Personalized treatment strategies are becoming more common, and even drugs are becoming individualized. Armed with genetic data, physicians can develop tailored treatments strategies, and they can even prescribe customized 3D-printed prescription medications, optimized to meet the needs of individual patients. Read more...

Can Smart Digital Analytics Help Pharma Go Beyond the Pill?

Physicians are calling it a game-changer. For the first time in over a decade, patients will have access to a new heart failure medication that’s been proven to greatly reduce the risk of hospitalization and death. But, there’s a catch. Novartis, the manufacturer of the new pill Entresto, is charging approximately $12.50 per day ($4,500 per year) for its breakthrough medication. Read more...

A Content Resurgence

I chuckle every time I hear someone utter the phrase, “Content is King,” (capital “C” and capital “K” both mandatory). Read more...

Five Tips to Find Your Empathy in Health Care Marketing

"Care" is the Operative Word.

We all know that marketing is about sales, but as a marketing professional, I feel good about that because I'm lucky enough to work on brands that can actually make people's lives better. That makes me want to create the best content I can and connect with my audience. Read more...

Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 2 of 2)

In part one of this article, I described the values and goals of non-branded Facebook properties and set up seven tactics for community engagement on those kinds of properties: Read more...

Shift Happens: The Case for a Mobile Content Strategy

The challenge for today’s brands, as they begin to revise their mobile experience, is to facilitate content that can move from the big screen to the little screen (and back again), while still maintaining its hierarchy and contextual relevance. Read more...

Death of a Project? How to Avoid the Grim Reaper of Project Management

We’ve all seen it happen. A project kicks off, everything seems to be going smoothly enough (you’ll get those nagging questions resolved next meeting), then there’s just a little hiccup with an early deliverable (but nothing to worry about it, we’ll make up the time), then a few days or a few weeks of radio silence (did the client mention they were going on vacation?), then a scope change, and then boom. Read more...

Pages

Let’s talk.

embrace@toolhouse.com | (360) 676-9275