Are the Keys to Better Business Decisions Hiding in Your Analytics?
November 30, 2016 / by
- Copywriter / Content Strategist
On the surface, 100 conversions beats 30. But weighing the metrics according to their relative business value might help you see things in a new light Read more...
Data analytics was once the realm of statisticians and scientists, and barely understood by us mere mortals. But then Google made web analytics more approachable, and marketers started using analytics reports (ARs) to answer questions about traffic, user behavior, and conversions, and to develop strategies to improve them all. Read more...
Healthcare’s Mobile App Conundrum
May 03, 2016 / by
The glow of modern smartphone screens continues to shine bright with mobile apps eating up more and more of our audience’s media time. Where eyeballs go, marketers tend to follow; with mobile apps in healthcare, however, the right path forward is often not so clearly defined. Here are some important things to consider if you’re pondering what your mobile app approach should be. Read more...
Behind the scenes with Toolhouse development: siloed no more
September 14, 2015 / by
At Toolhouse, our developers play an integral role in the conceptualization and creation
of rich, interactive, digital experiences. Working hand-in-hand with strategy and design,
these ninjas of binary code bring meaningful ideas to digital life. Here’s a look at how this
technologically adept department fits into our agency process. Read more...
Shift Happens: The Case for a Mobile Content Strategy
July 12, 2013 / by
- Senior Producer and Content Strategist
The challenge for today’s brands, as they begin to revise their mobile experience, is to facilitate content that can move from the big screen to the little screen (and back again), while still maintaining its hierarchy and contextual relevance. Read more...
Death of a Project? How to Avoid the Grim Reaper of Project Management
June 06, 2013 / by
- Director of Project Services
We’ve all seen it happen. A project kicks off, everything seems to be going smoothly enough (you’ll get those nagging questions resolved next meeting), then there’s just a little hiccup with an early deliverable (but nothing to worry about it, we’ll make up the time), then a few days or a few weeks of radio silence (did the client mention they were going on vacation?), then a scope change, and then boom. Read more...
Making the Most of Your Meetings
April 24, 2013 / by
- Project Manager
We’ve all been there. Your one-hour meeting has devolved into a 2-and-a-half hour mind bender. The meeting started late, spiraled into near fisticuffs at one point, and worst of all? There doesn’t seem to be an end in sight.
Your Mobile Site Wake Up Call
April 20, 2011 / by
- Director, Business Development
You need a mobile site. That’s right; you heard me. I didn’t say that you should consider a mobile site; I said that you need a mobile site. If you are still thinking about developing your mobile strategy, it’s time to stop thinking and start doing. If you need some hard numbers to help convince you, here are some recent statistics published by Comscore and Morgan Stanley Read more...
Digital Marketing Is 3-Dimensional
March 17, 2011 / by
The marketing landscape has changed quite dramatically in the past 10 years. Marketers have always been the gatekeepers of things like brand, segmentation, research, messaging, promotion and sales tools. But today they have to shoulder a whole new set of burdens. Things like crafting compelling interactive experiences, creating intuitive interfaces for different types of screens and devices, making them measurable, shareable, findable, accessible and, dare I say...integrated. Read more...