You need a mobile site. That’s right; you heard me. I didn’t say that you should consider a mobile site; I said that you need a mobile site. If you are still thinking about developing your mobile strategy, it’s time to stop thinking and start doing. If you need some hard numbers to help convince you, here are some recent statistics published by Comscore and Morgan Stanley Read more...

The marketing landscape has changed quite dramatically in the past 10 years. Marketers have always been the gatekeepers of things like brand, segmentation, research, messaging, promotion and sales tools. But today they have to shoulder a whole new set of burdens. Things like crafting compelling interactive experiences, creating intuitive interfaces for different types of screens and devices, making them measurable, shareable, findable, accessible and, dare I say...integrated. Read more...