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5 tips for using web surveys to start a conversation with users.

As user experience experts, it’s natural that we at Toolhouse are big proponents of testing the experiences that we craft. Whenever possible, we try to maximize our clients’ budgets and schedules to include multiple rounds of usability tests. On occasion, however, our desire for validated user feedback doesn't align with the budget. When recruiting users for interviews isn’t an option, we rely on that tried-and true-conversation starter: the survey. Read more...

Behind the scenes with Toolhouse development: siloed no more

At Toolhouse, our developers play an integral role in the conceptualization and creation of rich, interactive, digital experiences. Working hand-in-hand with strategy and design, these ninjas of binary code bring meaningful ideas to digital life. Here’s a look at how this technologically adept department fits into our agency process. Read more...

Behind the scenes with Toolhouse creative: the key to great work

The Toolhouse creative team of designers, writers, producers and illustrators follow a key tenet in their work, providing the foundation for award-winning initiatives. What’s their secret when it comes to creating exceptional digital experiences? Find out in this behind-the-scenes peek.

Google plays hardball: Build multi-device experiences or watch mobile traffic drop

Recent comments from industry insiders have speculated that 2014 will likely be the year that Google’s mobile search volume surpasses that of desktop search. Read more...

Shift Happens: The Case for a Mobile Content Strategy

The challenge for today’s brands, as they begin to revise their mobile experience, is to facilitate content that can move from the big screen to the little screen (and back again), while still maintaining its hierarchy and contextual relevance. Read more...

Death of a Project? How to Avoid the Grim Reaper of Project Management

We’ve all seen it happen. A project kicks off, everything seems to be going smoothly enough (you’ll get those nagging questions resolved next meeting), then there’s just a little hiccup with an early deliverable (but nothing to worry about it, we’ll make up the time), then a few days or a few weeks of radio silence (did the client mention they were going on vacation?), then a scope change, and then boom. Read more...

Making the Most of Your Meetings

We’ve all been there. Your one-hour meeting has devolved into a 2-and-a-half hour mind bender. The meeting started late, spiraled into near fisticuffs at one point, and worst of all? There doesn’t seem to be an end in sight. Read more...

Your Mobile Site Wake Up Call

You need a mobile site. That’s right; you heard me. I didn’t say that you should consider a mobile site; I said that you need a mobile site. If you are still thinking about developing your mobile strategy, it’s time to stop thinking and start doing. If you need some hard numbers to help convince you, here are some recent statistics published by Comscore and Morgan Stanley Read more...

Six Tips for Mobile Marketing Success

This year, we have seen companies of all sizes and across all industries jump into mobile media. They experimented with emerging mobile-based technologies like QR codes, mobile coupons, location-based check-ins and even augmented reality. Sometimes they were met with success, but more often than not the mobile strategies do not live up to their potential due to technical errors, design flaws or poorly executed strategies. Read more...

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