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Shift Happens: The Case for a Mobile Content Strategy

The challenge for today’s brands, as they begin to revise their mobile experience, is to facilitate content that can move from the big screen to the little screen (and back again), while still maintaining its hierarchy and contextual relevance. Read more...

What Do Unicorns and “the Fold” Have in Common?

When it comes to the web, it seems like the only thing certain is change. The technologies are constantly evolving, new usability research comes to light and the way in which consumers expect to interact online is ever transforming. Despite all this, one debate has raged on for almost 15 years. How important is “the fold” when it comes to designing web pages? Read more...

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