topic://information architecture

What Do Unicorns and “the Fold” Have in Common?

March 10, 2011 / by Mike Wiebe - VP, Client Strategy

When it comes to the web, it seems like the only thing certain is change. The technologies are constantly evolving, new usability research comes to light and the way in which consumers expect to interact online is ever transforming. Despite all this, one debate has raged on for almost 15 years. How important is “the fold” when it comes to designing web pages? Read more...

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topic://information architecture

What Do Unicorns and “the Fold” Have in Common?

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