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Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 2 of 2)

In part one of this article, I described the values and goals of non-branded Facebook properties and set up seven tactics for community engagement on those kinds of properties: Read more...

Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 1 of 2)

Many of us use social media only as consumers, enjoying humorous cartoons, pictures of friends, and updates from family. But the way business uses social media is much different: it’s deliberate, goal-oriented, and measured. Some types of businesses, such as the pharmaceutical industry, conduct social media marketing under governmental constraints. Read more...

I Hate Miracle Whip.

And the folks at Kraft know it. In fact they’re openly exploiting it. I’m referring to the recent Miracle Whip campaign. If you haven’t seen it, do so. Read more...

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