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A Content Resurgence

I chuckle every time I hear someone utter the phrase, “Content is King,” (capital “C” and capital “K” both mandatory). Read more...

Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 2 of 2)

In part one of this article, I described the values and goals of non-branded Facebook properties and set up seven tactics for community engagement on those kinds of properties: Read more...

Shift Happens: The Case for a Mobile Content Strategy

The challenge for today’s brands, as they begin to revise their mobile experience, is to facilitate content that can move from the big screen to the little screen (and back again), while still maintaining its hierarchy and contextual relevance. Read more...

Death of a Project? How to Avoid the Grim Reaper of Project Management

We’ve all seen it happen. A project kicks off, everything seems to be going smoothly enough (you’ll get those nagging questions resolved next meeting), then there’s just a little hiccup with an early deliverable (but nothing to worry about it, we’ll make up the time), then a few days or a few weeks of radio silence (did the client mention they were going on vacation?), then a scope change, and then boom. Read more...

Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 1 of 2)

Many of us use social media only as consumers, enjoying humorous cartoons, pictures of friends, and updates from family. But the way business uses social media is much different: it’s deliberate, goal-oriented, and measured. Some types of businesses, such as the pharmaceutical industry, conduct social media marketing under governmental constraints. Read more...

Making the Most of Your Meetings

We’ve all been there. Your one-hour meeting has devolved into a 2-and-a-half hour mind bender. The meeting started late, spiraled into near fisticuffs at one point, and worst of all? There doesn’t seem to be an end in sight. Read more...

I Hate Miracle Whip.

And the folks at Kraft know it. In fact they’re openly exploiting it. I’m referring to the recent Miracle Whip campaign. If you haven’t seen it, do so. Read more...

Six Tips for Mobile Marketing Success

This year, we have seen companies of all sizes and across all industries jump into mobile media. They experimented with emerging mobile-based technologies like QR codes, mobile coupons, location-based check-ins and even augmented reality. Sometimes they were met with success, but more often than not the mobile strategies do not live up to their potential due to technical errors, design flaws or poorly executed strategies. Read more...

Digital Marketing Is 3-Dimensional

The marketing landscape has changed quite dramatically in the past 10 years. Marketers have always been the gatekeepers of things like brand, segmentation, research, messaging, promotion and sales tools. But today they have to shoulder a whole new set of burdens. Things like crafting compelling interactive experiences, creating intuitive interfaces for different types of screens and devices, making them measurable, shareable, findable, accessible and, dare I say...integrated. Read more...

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