topic://video

A three-part look at video strategy, search engine optimization and blended search, Part 3: The Beautiful. SEO… it’s a beautiful thing. It’s what happens when you create content that is discoverable by the search engines. It’s not only beautiful; it can directly impact your bottom line. Having your company or brand listed on the first page of a search engine results page (SERP) is huge, particularly given the findings by iCrossing that 95 percent of the search traffic to company or brand websites comes from page one of the SERP. Read more...

Part 2: The Good. If posting your brand video to YouTube and then embedding it on your own website is your company’s M.O., you’ll be glad to know that’s a strategy that has now become more SEO friendly. In order to take full advantage of those SEO opportunities, however, you’ll need to take a couple of additional steps that you may have previously overlooked. Read more...

A three-part look at video strategy, search engine optimization and blended search, Part 1: The Bad. Until recently, that branded video you posted to YouTube didn’t do much for your site’s SEO. Brand awareness? Sure. Website traffic to your brand.com? Not so much. Read more...