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Five Tips to Find Your Empathy in Health Care Marketing

"Care" is the Operative Word.

We all know that marketing is about sales, but as a marketing professional, I feel good about that because I'm lucky enough to work on brands that can actually make people's lives better. That makes me want to create the best content I can and connect with my audience. Read more...

Google plays hardball: Build multi-device experiences or watch mobile traffic drop

Recent comments from industry insiders have speculated that 2014 will likely be the year that Google’s mobile search volume surpasses that of desktop search. Read more...

Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 2 of 2)

In part one of this article, I described the values and goals of non-branded Facebook properties and set up seven tactics for community engagement on those kinds of properties: Read more...

Shift Happens: The Case for a Mobile Content Strategy

The challenge for today’s brands, as they begin to revise their mobile experience, is to facilitate content that can move from the big screen to the little screen (and back again), while still maintaining its hierarchy and contextual relevance. Read more...

Death of a Project? How to Avoid the Grim Reaper of Project Management

We’ve all seen it happen. A project kicks off, everything seems to be going smoothly enough (you’ll get those nagging questions resolved next meeting), then there’s just a little hiccup with an early deliverable (but nothing to worry about it, we’ll make up the time), then a few days or a few weeks of radio silence (did the client mention they were going on vacation?), then a scope change, and then boom. Read more...

Seven Tactics to Create Community Engagement with Non-Branded Facebook Pages (Part 1 of 2)

Many of us use social media only as consumers, enjoying humorous cartoons, pictures of friends, and updates from family. But the way business uses social media is much different: it’s deliberate, goal-oriented, and measured. Some types of businesses, such as the pharmaceutical industry, conduct social media marketing under governmental constraints. Read more...

Making the Most of Your Meetings

We’ve all been there. Your one-hour meeting has devolved into a 2-and-a-half hour mind bender. The meeting started late, spiraled into near fisticuffs at one point, and worst of all? There doesn’t seem to be an end in sight. Read more...

YouTube Doesn’t Care About Your SEO: The Bad, the Good and the Beautiful (Part 3 of 3)

A three-part look at video strategy, search engine optimization and blended search, Part 3: The Beautiful. SEO… it’s a beautiful thing. It’s what happens when you create content that is discoverable by the search engines. It’s not only beautiful; it can directly impact your bottom line. Having your company or brand listed on the first page of a search engine results page (SERP) is huge, particularly given the findings by iCrossing that 95 percent of the search traffic to company or brand websites comes from page one of the SERP. Read more...

YouTube Doesn’t Care About Your SEO: The Bad, the Good and the Beautiful (Part 2 of 3)

Part 2: The Good. If posting your brand video to YouTube and then embedding it on your own website is your company’s M.O., you’ll be glad to know that’s a strategy that has now become more SEO friendly. In order to take full advantage of those SEO opportunities, however, you’ll need to take a couple of additional steps that you may have previously overlooked. Read more...

Your Mobile Site Wake Up Call

You need a mobile site. That’s right; you heard me. I didn’t say that you should consider a mobile site; I said that you need a mobile site. If you are still thinking about developing your mobile strategy, it’s time to stop thinking and start doing. If you need some hard numbers to help convince you, here are some recent statistics published by Comscore and Morgan Stanley Read more...

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