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I Hate Miracle Whip.

And the folks at Kraft know it. In fact they’re openly exploiting it. I’m referring to the recent Miracle Whip campaign. If you haven’t seen it, do so. Read more...

Six Tips for Mobile Marketing Success

This year, we have seen companies of all sizes and across all industries jump into mobile media. They experimented with emerging mobile-based technologies like QR codes, mobile coupons, location-based check-ins and even augmented reality. Sometimes they were met with success, but more often than not the mobile strategies do not live up to their potential due to technical errors, design flaws or poorly executed strategies. Read more...

Digital Marketing Is 3-Dimensional

The marketing landscape has changed quite dramatically in the past 10 years. Marketers have always been the gatekeepers of things like brand, segmentation, research, messaging, promotion and sales tools. But today they have to shoulder a whole new set of burdens. Things like crafting compelling interactive experiences, creating intuitive interfaces for different types of screens and devices, making them measurable, shareable, findable, accessible and, dare I say...integrated. Read more...

YouTube Doesn’t Care About Your SEO: The Bad, the Good and the Beautiful (Part 1 of 3)

A three-part look at video strategy, search engine optimization and blended search, Part 1: The Bad. Until recently, that branded video you posted to YouTube didn’t do much for your site’s SEO. Brand awareness? Sure. Website traffic to your brand.com? Not so much. Read more...

What Do Unicorns and “the Fold” Have in Common?

When it comes to the web, it seems like the only thing certain is change. The technologies are constantly evolving, new usability research comes to light and the way in which consumers expect to interact online is ever transforming. Despite all this, one debate has raged on for almost 15 years. How important is “the fold” when it comes to designing web pages? Read more...

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